- About Us
- i4d Editorial Calendar 2008
- i4d Newsletter Archive
- Contact Us
Leveraging IT for social cohesion
Prachi Shirur from CSDMS, in her conversation with Tan Boon Huat, Chief Executive Director, People’s Association (Singapore) asked some questions about the initiatives and management framework of the People’s Association and also enquired about the change in their focus in modern, cohesive, politically and economically stable Singapore
The People’s Association was founded in 1960, when Singapore was a divided society, to help foster racial harmony and social cohesion. In the current changed scenario of Singapore, what is the vision and mission of People’s Association?
The People’s Association (PA) vision and mission remains the same. We bring people together to take ownership of and contribute to community well-being. We connect the people and the Government for consultation and feedback. We leverage on these relationships to strengthen racial harmony and social cohesion, to ensure a united and resilient Singapore.
We achieve our mission through our network of 1,800 grassroots organisations, five Community Development Councils, the National Youth Council, National Community Leadership Institute, Outward Bound Singapore and Water-Venture.
What is the strategy being adopted by the People’s Association to meet its mission?
Our task is to bring people of diverse backgrounds together. Through our network of grassroots organisations, PA offers many courses and activities at the Community Clubs (CCs) and Residents’ Committee (RC) Centres and elsewhere in the community, to create opportunities for residents to come together, to make friends with people of all backgrounds. These programmes serve to deepen social engagement among residents and helped to build a stronger sense of community.
We also leverage on IT to help us customise and tailor our programmes to meet individual needs, so that we can be more effective in bringing people of all walks of life together.
The People’s Association provides a one-stop access to all People Association’s courses, activities, facilities, interest groups and memberships. Tell us more about this initiative?
What is the return on investment achieved through the Customer Intelligence system?
With a better way of managing customers’ information, information can be cascaded in a more efficient manner throughout the PA’s network using the SAS solution. Staff and grassroots leaders can then be in better position to recommend new programmes and improve existing products that will cater to the needs of our customers. While decision-making used to lie at the HQ level, we believe that when such relevant information are shared with the PA’s wider network, it will lead to ownership at the grassroots level. Grassroots leaders can be empowered by such knowledge so that they can better reach out and deepen their existing relationships with their customers/residents.
More information at www.pa.gov.sg